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Sofia Ayuso

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Hi, there!

Hi! My name is Sofia Ayuso and I’m a Portuguese Lisbon based Visual Designer/Illustrator/proud mother of two bunnies. I’ve always loved drawing, as early as I can remember. Although I ended up graduating from Product Design, I knew my true passion was working with visuals, whatever that means. So I sort of became a self-taught graphic designer.

I discovered a bit by accident that I love working with thick lines. At first I using these lines to illustrate small things and eventually I found out that icon design was kind of my thing. One of the things these exercises taught me is the power of coeherence applied to branding. Just as icons in the same family should be designed under a set of rules, so should the communication of a brand.